Our Story

Touch is a brand coming from El-Zenouki group originated to cover electrical home appliances with special considerations for high quality, highest level of customers’ satisfaction and matching new trends.
Our global strategy is consistent with our long-standing mission of simplifying and embellishing the everyday lives of consumers and contributing to better living around the world. We take up this challenge year after year by creating new products and services that help improving quality of life. We also strive to meet the new needs of consumers, and even anticipating their future aspirations.

Our Mission

Our mission is to be one of the most prestigious brands that is “made in Egypt” and to achieve a worldwide reputation as a manufacturer. One of our main goals is to ensure that our products reach our customers with the best quality and prices through professional engineers, workers marketing and sales personnel; trained and specialized not only to meet, but also to exceed our customers’ expectations. Maintaining professional research and development to enrich achieving our goals.

Our Vision

Our long-term vision is focusing on maintaining the right balance between growth and competitiveness to create value for all our stakeholders while strengthening our position as a world leader in household appliances.