Our Story

Touch, a brand emerging from the El-Zenouki group, is dedicated to providing electrical home appliances that prioritize exceptional quality, utmost customer satisfaction, and alignment with contemporary trends. Our overarching strategy harmoniously aligns with our longstanding mission to simplify and enhance the daily lives of consumers across the globe, contributing to a better standard of living. Year after year, we embrace this commitment by innovating new products and services that elevate the quality of life. Not only do we address existing consumer needs, but we also proactively anticipate and cater to their future aspirations

Our Mission

Our mission is to be one of the most prestigious brands that is “made in Egypt” and to achieve a worldwide reputation as a manufacturer. One of our main goals is to ensure that our products reach our customers with the best quality and prices through professional engineers, workers marketing and sales personnel; trained and specialized not only to meet, but also to exceed our customers’ expectations. Maintaining professional research and development to enrich achieving our goals.

Our Vision

Our long-term vision is focusing on maintaining the right balance between growth and competitiveness to create value for all our stakeholders while strengthening our position as a world leader in household appliances.

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